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Discovery cuts on-screen credits to five seconds

The 30-second credit roll that runs at the end of a program is soon to become a thing of the past throughout the Discovery networks. As reported in RealScreen Plus (March 28, 2002), what will replace it on-screen is a five-second card featuring the Discovery logo, the prodco name and the discovery.com web address. Detailed credits will go into an online database and will live on the Discovery site for a period of months.
May 1, 2002

The 30-second credit roll that runs at the end of a program is soon to become a thing of the past throughout the Discovery networks. As reported in RealScreen Plus (March 28, 2002), what will replace it on-screen is a five-second card featuring the Discovery logo, the prodco name and the discovery.com web address. Detailed credits will go into an online database and will live on the Discovery site for a period of months.

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