The Associated Press recently reported on the furor caused when The Weakest Link found its way onto Thai television screens. In a country where disagreements are marked by a pleasant smile, someone shouting 'You are the Weakest Link! Goodbye!' is scandalous - so much so that Thai prime minister Thaksin Shinawatra said he felt 'rather stressed-out after watching the show.' Even after the producers toned down the content (the normal epithet was replaced with: 'Who's the weight dragging you down?'), Thai audiences remained outraged.

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