Granada re-brands libraries

Beginning in January, Granada Clip Sales will take the first step towards capitalizing on its archives by streamlining and re-branding its libraries. 'The individual library names will be secondary to the main brand, Granada ___ [the new name has not yet been disclosed],' explains Mark Leaver, head of sales and marketing of clip sales for the u.k. company. He says Granada is building a central database (text-based in the short-term, image-based over the long haul) to connect the regional outlets - including Granada Wild in Norwich and London Weekend Television - to allow customers the luxury of one-stop shopping. The Granada libraries will also have a central website, phone number and email address.