Universal Networks International, the global channels division of NBC Universal, has dropped Hallmark Channel with Diva Universal across 21 Asian countries. The move is part of a rebrand on five flagship brands, Syfy Universal, DIVA Universal, 13th STREET Universal, Universal Channel and Studio Universal. The Diva Universal channel will provide a mix of drama and reality shows, like season two of The Biggest Loser Asia, Fashion Show and Top Chef, for its female skewing target demographic.
Unlock this article right now
Create an account for FREE to unlock articles and receive Realscreen Daily.
Already have an account/getting our newsletter?
Sign in here
Newsletter