Discovery Communications and U.S.-based media company Liberty Digital signed an agreement last week to jointly consider the launch of a commerce-based, interactive, digital television channel. Tentatively planned as a companion to Discovery’s Travel Channel, the new video channel would permit consumers to request information, browse global destinations, book trips and purchase travel-related items, such as guides. No time line is yet in place as to the development of the channel.
The announcement came close on the heels of reports that Discovery is laying off 80 employees in its online operations division and 150 of discovery.com’s contract workers. A Discovery spokesperson claims the two events are not related.