News

PBS to change schedule by fall

PBS' Pilot Schedule Project has numbers up and demographics down.
March 7, 2001

Five months into PBS’ Pilot Schedule Project, which has seven local pubcasters test-driving changes to the program schedule, some interesting results have surfaced.

‘For the weeks we’ve seen so far, the majority of the [programs] have been up in terms of audience,’ says John Wilson, senior VP of programming at PBS. ‘Something that’s even more encouraging is the fact that, simply by rearranging the shows in terms of how they play and what they’re scheduled with and against, we’ve seen an improvement in some of the demographics – and that’s without adding any new content.’ PBS’ has traditionally attracted a more mature audience, but changes to the schedule have enticed younger viewers to tune in.

PBS is still awaiting flow studies that reveal data on time spent viewing, but the experiment is generally viewed as a success. A new national schedule will be rolled out in Fall 2001.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

Menu

Search