US: Reveille

Reveille Universal City, us No WEB
April 1, 2006

Universal City, US
No Web

Any company that can make a hit series out of a weight loss show demonstrates a nose for success. Reveille was launched in March 2002, and focuses on scripted and alternative formats such as NBC hit The Biggest Loser. The company describes itself as a world leader in creating integrated marketing opportunities for advertisers, as demonstrated by its partnership with advertising conglom the Interpublic Group for NBC’s The Restaurant and Blow Out on Bravo.

The company was launched by Ben Silverman, former head of international packaging at the William Morris Agency. Silverman is also EP of NBC’s take of the BBC comedy The Office.

Recent titles: Million Dollar Hoax, The Biggest Loser
Employees: 20
Hours this year: 140
Upcoming includes: Celebrity Cooking Showdown (NBC), Solved (NBC), The Biggest Loser US, UK and Australia

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.