E! Entertainment Canada looks ahead to year two

Barbara Williams, EVP of content at CanWest Broadcasting, reflects on scoring the young demo in E! Entertainment's first year and what's in store for the network; think lots of red carpet coverage.
August 27, 2008

‘We’re delighted with the launch of E! and establishing a new brand on a conventional network in Canada,’ says Barbara Williams, EVP of content at CanWest Broadcasting.

The network marks its success in a few ways. One of their key goals with the rebranding of the network was to drop the median age and captivate a younger audience. ‘In primetime we’ve dropped our viewer age by three years, and on the weekends, where we’ve really had the most success, we’ve dropped the average age by an incredible nine years,’ she says.

The online brand also grew by over 400,000 unique visitors a month, an increase of 55% from last year.

Williams says they weren’t able to experience the big red carpet season that E! network in the US is so famous for. In their first year, the strike essentially canceled out the traditional red carpet season. Now E! Canada is revved to pull out all the stops for this year’s events seasons.

As for series, returning hits Biggest Loser and Extreme Makeover: Home Edition will join Living Lohan and Denise Richards: It’s Complicated for the upcoming fall season.

For Canadian prodcos, Williams says they are accepting pitches to up the Canadian content in the reality genre as well as in original episodes of True Hollywood Stories. For US and international production companies, Williams says they’re always a looking for ways to cull financing and put together bigger projects.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.