Watch gets new look for fall

Watch, the UKTV channel, will launch a new look to fit Watch's brand, 'TV is better shared' on September 23.
September 23, 2010

Watch, the UKTV channel, will launch a new look to fit Watch’s brand, ‘TV is better shared’ on September 23. The new look comes with a new strap line ‘Watch…together’ and coincides with the autumn scheduling of the U.S. version of Dancing With the Stars and Primeval. Creative agency Harriman Steel came up with four new idents, logo, font, color palette, IPP, end credits and more. The four new live action idents draw their inspiration from Japanese Black Theatre. Watch is the sixth largest pay entertainment channel, having launched just over 18 months ago.

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Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.