Watch, the UKTV channel, will launch a new look to fit Watch’s brand, ‘TV is better shared’ on September 23. The new look comes with a new strap line ‘Watch…together’ and coincides with the autumn scheduling of the U.S. version of Dancing With the Stars and Primeval. Creative agency Harriman Steel came up with four new idents, logo, font, color palette, IPP, end credits and more. The four new live action idents draw their inspiration from Japanese Black Theatre. Watch is the sixth largest pay entertainment channel, having launched just over 18 months ago.
- RS West ’18