History turns to Facebook fans for ‘Pickers’ t-shirt

All they get is a T-shirt: AETN's History has launched a Facebook app for American Pickers from Cineflex Productions.
December 22, 2010

All they get is a T-shirt: AETN’s History has launched a Facebook app for American Pickers from Cineflex Productions. The network is using Facebook to poll fans of the Canadian-made reality series about which of three T-shirt designs they would like to see made available for sale exclusively on Facebook. The popular reality series features Mike Wolfe and Frank Fritz on a mission to recycle a down-sizing America, even if it means diving into grimy junk piles. ‘Hey Pickers fans! We know how much you love watching Mike and Frank travel the country as they recover trash and turn it into treasure, so we want you to vote on your favorite American Pickers t-shirt design!,’ the Facebook app asks American Pickers’ viewers. The buzz-building Facebook app is a riff on movie studios that routinely ask fans to choose between designs for posters, with the posters eventually becoming valuable collector items.
From Playback Daily

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.