Shine International, the sales and distribution arm of the Shine Group, has signed a production and development deal with major Japanese media conglomerate Yoshimoto Kogyo to develop, produce and distribute content for the U.S., Japanese and international markets.
Within the terms of the deal, Shine Group prodco Reveille will partner with Yoshimoto Kogyo, Japan’s largest independent TV production and talent management company, to create original, unscripted formats for the United States or Japan, and reversion them for the other territory. Shine International will handle international distribution for the properties.
The first joint project to emerge from the deal will be Spice of Life, billed as a “modern variety/reality show” that will feature five hosts/commentators and a live studio audience. The show was created and exec produced by Masi Oka (Heroes, Hawaii 5-0). Shine International president Chris Grant (pictured), Reveille managing director Howard T. Owens and Yoshimoto Entertainment CEO Aki Yohiro will also serve as EPs for the program, which has already sold to Japanese broadcaster TBS.
“The deal with Yoshimoto brings together two of the most significant companies in the global content space and we hope this deal opens the door to further collaboration between the U.S. and Japanese formats market,” said Grant in a statement.
“As Yoshimoto Kogyo continues its cross-border expansion into the U.S. and Europe, we see our partnership with Shine International as a template for that growth,” added Yohiro.
Among the shareholders for the Tokyo and Osaka-headquartered Yoshimoto Kogyo are major Japanese television broadcasters such as Fuji TV, Nippon Television, TV Asahi, Tokyo Broadcasting System, TV Tokyo, and Asahi Broadcasting; advertisement agencies including Dentsu and Hakuhodo; mobile and Internet providers including Yahoo! Japan, KDDI and Softbank; motion picture studios such as Toho, Kadokawa and Shochiku and the financial institutions Sumitomo Mitsui and Mizuho.