Rita Mullin, most recently VP of development at Discovery Communications’ TLC network, is moving to take on the role of SVP of content strategy for Discovery Fit & Health.
In her new position, Mullin will oversee all aspects of programming, production, development, marketing and communications for the emerging Discovery Communications net that launched on February 1. She will continue to be based in Discovery Communications’ Silver Spring headquarters and will report directly to Discovery and TLC Networks group president Eileen O’Neill.
Mullin has been with Discovery Communications for 15 years, and in her most recent role with TLC, headed up the East Coast development team, and was responsible for developing several of the network’s top-rated series, including Jon & Kate Plus 8, 19 Kids and Counting, The Little Couple, Four Weddings and Sister Wives.
Prior to TLC, Mullin served as vice president of development for the Discovery Health Channel, where she played a major role in the development of several of its more successful series and specials, including Dr. G: Medical Examiner and Mystery Diagnosis.
“I have had the pleasure of working closely with Rita for many years, and she has a proven talent of identifying programming that fits the Discovery brand and resonates with our audience,” said O’Neill. “That skill set combined with her extensive health background, make her the perfect choice to lead Discovery Fit & Health to the next level.”