The National Hockey League (NHL) has partnered with HBO Sports president Ross Greenburg to create NHL Original Productions, which will produce long- and short-form factual programming for NBC Sports.
Projects on the drawing board for 2011-12 include a series of “Day in the Life” docs, which will reveal NHL players’ regimens and personalities, as well as documentaries and features to coincide with the lead up to the NHL’s Centennial Celebration in 2017, all to air on NBC Sports.
Greenburg, whose credits include 11 years as president of HBO Sports and producing NFL reality series Hard Knocks and the 24/7 franchise, will work with NHL’s Content Group as exec producer, and with indie producers and filmmakers on hockey documentaries and reality series.
NHL Original Productions will also develop original content for the NHL Network and NHL.com, as well as national and regional rights-holders.
The new venture is part of a six-year partnership between the NHL and NBC, recently reaffirmed by a 10-year media rights deal signed in April this year.
NHL chief operating officer John Collins said: “Extending our programming and production capabilities through this relationship with Ross Greenburg will allow us to do more storytelling, bring fans further inside the game, and promote our players through compelling content that our avid fans crave and new fans will embrace.”
Greenburg added: “Though I’ve long been a fan of the game, my passion for hockey – particularly the way it is played at its highest level in the NHL – was intensified by working on the Broad Street Bullies and 24/7 projects.
“Hockey players compete in a sport that requires an unmatched combination of world-class skill and relentless toughness, all the while remaining the most approachable and genuine of professional athletes.”