NBCUniversal Cable Entertainment has named Steve Dolcemaschio (pictured) as president of its reality studio, which is currently known as Comcast Entertainment Studios.
Formerly E! Entertainment’s chief operating officer, in his new role he will oversee the production studio, which develops and produces reality shows for the cable networks under NBCUniversal’s umbrella, including E!’s Ice Loves Coco and The Style Network’s Giuliana & Bill.
He will report to Bonnie Hammer, chairman of NBCUniversal Cable Entertainment and Cable Studios, the latter of which will be renamed in early 2012.
Dolcemaschio will transition out of his role as E! Entertainment COO over the next few months. Jay James, exec VP of development, will continue to head up studio development and report to Dolcemaschio.
Hammer said: “He’s the perfect person to help grow the studio into an even more vital resource for innovative programming both inside and outside the NBCUniversal Cable Entertainment family.”
Dolcemaschio is an 11-year veteran of the E! Entertainment senior management team, and has served as COO for the past six years.