Unscripted

Mark Burnett partners with tech company ACTV8

Producer Mark Burnett (pictured) has teamed up with technology company ACTV8.ME for a global media integration platform, which will allow for audience participation and integration with TV content through iPhone, iPad or Android devices.
December 14, 2011

(Photo: Mark Burnett at the 2011 Realscreen Summit. Credit: Rahoul Ghose)

Producer Mark Burnett has teamed up with technology company ACTV8.ME for a global media integration platform, which will allow for audience participation and integration with TV content through iPhone, iPad or Android devices.

The platform will enable television viewers to interact, socialize, consume, share and participate in real time, through synchronizing a user’s mobile device or tablet to any live or recorded video broadcast. ACTV8′s proprietary technology enables the delivery of program enhancements, line extensions, quizzes, trivia, gaming and sales experiences alongside TV programming.

Advertising will also play a role in this new platform, whereby consumers are rewarded for their participation with content by receiving special offers and coupons from U.S. advertisers.

“It has always been my dream to create a deeper and more engaging relationship with the audiences of our shows,” said Burnett in a statement. “ACTV8 enables us to give the audience exactly what they want: interactivity, metadata, behind the scenes views, scoops and insights, social relevance and connectivity.

“Today’s audience brings a whole new set of expectations from the shows they connect to and embrace,” he added. “ACTV8 allows our content to take a much more important and relevant position for consumption within the changing lifestyles of our viewers. This breakthrough technology serves to foster a world of ‘New Era TV Networks.’”

According to reports, the product will launch in the first quarter of 2012.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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