Unscripted

Mark Burnett partners with tech company ACTV8

Producer Mark Burnett (pictured) has teamed up with technology company ACTV8.ME for a global media integration platform, which will allow for audience participation and integration with TV content through iPhone, iPad or Android devices.
December 14, 2011

(Photo: Mark Burnett at the 2011 Realscreen Summit. Credit: Rahoul Ghose)

Producer Mark Burnett has teamed up with technology company ACTV8.ME for a global media integration platform, which will allow for audience participation and integration with TV content through iPhone, iPad or Android devices.

The platform will enable television viewers to interact, socialize, consume, share and participate in real time, through synchronizing a user’s mobile device or tablet to any live or recorded video broadcast. ACTV8′s proprietary technology enables the delivery of program enhancements, line extensions, quizzes, trivia, gaming and sales experiences alongside TV programming.

Advertising will also play a role in this new platform, whereby consumers are rewarded for their participation with content by receiving special offers and coupons from U.S. advertisers.

“It has always been my dream to create a deeper and more engaging relationship with the audiences of our shows,” said Burnett in a statement. “ACTV8 enables us to give the audience exactly what they want: interactivity, metadata, behind the scenes views, scoops and insights, social relevance and connectivity.

“Today’s audience brings a whole new set of expectations from the shows they connect to and embrace,” he added. “ACTV8 allows our content to take a much more important and relevant position for consumption within the changing lifestyles of our viewers. This breakthrough technology serves to foster a world of ‘New Era TV Networks.’”

According to reports, the product will launch in the first quarter of 2012.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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