New York-based distributor Kino Lorber has acquired the U.S. rights to Vikram Gandhi’s SXSW audience award winning documentary, Kumaré.
The doc follows a social experiment conducted by director Gandhi in which he impersonates a spiritual guru named Kumaré who forges connections with people from all walks of life. He copes with living with an alter ego, and at the height of his popularity, reveals his true identity.
Kino Lorber plans to open Kumaré nationwide in May or June of 2012, before the film becomes available on VoD platforms. Social media and digital marketing company Bond Strategy and Influence – which has also conducted campaigns for Exit Through the Gift Shop, Senna and The Way – will be partnering with Kino Lorber on the film’s theatrical release.
This deal was negotiated between Kino Lorber CEO and president Richard Lorber, Cinetic’s Dana O’Keefe and Gandhi.
Kumaré was produced by Brendan Colthurst and Bryan Carmel of Disposable Television, and executive producer Stephen Feder.