CBS, Keshet, Columbus and Magical Elves team up for “3″

The Israeli reality format, which follows three women of different ages as they look for love, will be adapted for U.S. audiences by the Elves' Jane Lipsitz and Dan Cutforth (pictured), and director/producer Chris Columbus for a CBS summer series.
February 15, 2012

Magical Elves and 1492 Television’s Chris Columbus are teaming up with Israel’s Keshet Broadcasting for an American version of the Israeli reality hit Shalosh, to be titled 3 when it airs this summer on CBS.

The series follows three women of different ages and backgrounds as they look for love. The original version, produced by Kastina Productions, debuted with high ratings last year. According to a report from Israeli newspaper Haaretz, the deal was firmed up during a meeting between CBS Entertainment president Nina Tessler and Avi Nir, CEO of Keshet Broadcasting.

Keshet’s Hatufim, adapted by Showtime as Homeland, recently won a Golden Globe for best dramatic TV series.

3 is a relationship show that won’t perpetuate a fairy tale myth about dating,” said Jennifer Bresnan, executive vice president, alternative programming, CBS Entertainment. “Without any typical game play, it intimately documents the search for love and the reality of dating – the anticipation, the excitement, the rejection. Along the way, we’ll see personalities who are real, and flawed and simply human.”

3 will be exec produced by Magical Elves heads Dan Cutforth and Jane Lipsitz, Columbus, Nir and Ami Glam.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.