CBS, Keshet, Columbus and Magical Elves team up for “3″

The Israeli reality format, which follows three women of different ages as they look for love, will be adapted for U.S. audiences by the Elves' Jane Lipsitz and Dan Cutforth (pictured), and director/producer Chris Columbus for a CBS summer series.
February 15, 2012

Magical Elves and 1492 Television’s Chris Columbus are teaming up with Israel’s Keshet Broadcasting for an American version of the Israeli reality hit Shalosh, to be titled 3 when it airs this summer on CBS.

The series follows three women of different ages and backgrounds as they look for love. The original version, produced by Kastina Productions, debuted with high ratings last year. According to a report from Israeli newspaper Haaretz, the deal was firmed up during a meeting between CBS Entertainment president Nina Tessler and Avi Nir, CEO of Keshet Broadcasting.

Keshet’s Hatufim, adapted by Showtime as Homeland, recently won a Golden Globe for best dramatic TV series.

3 is a relationship show that won’t perpetuate a fairy tale myth about dating,” said Jennifer Bresnan, executive vice president, alternative programming, CBS Entertainment. “Without any typical game play, it intimately documents the search for love and the reality of dating – the anticipation, the excitement, the rejection. Along the way, we’ll see personalities who are real, and flawed and simply human.”

3 will be exec produced by Magical Elves heads Dan Cutforth and Jane Lipsitz, Columbus, Nir and Ami Glam.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.