Shine America launches formats company

Former Notional co-president Chachi Senior will head up Ardaban, Shine America's New York-based formats division.
March 26, 2012

Following the consolidation of Shine Group’s American businesses into a single entity, Shine America, the company will launch a New York-based formats division, Ardaban, to be headed up by former Notional co-president Chachi Senior.

The new company will create and develop formats for the U.S. and global marketplace, to be distributed globally by Shine International. All of its output will be exclusively produced by Shine America.

As Ardaban CEO, Senior will divide his time between the New York office and Shine America’s headquarters in California.

Senior was most recently co-president of IAC’s Notional, where he launched formats including Chopped and No Kitchen Required. Prior to that, he was with City Lights Media, Rainbow Media and First Motionless Pictures.

“The creation of Ardaban and appointment of Chachi as CEO signifies Shine’s continued commitment to partnering with the world’s best talent and creating new formats that really connect with audiences,” said Carl Fennessy, Shine America CEO. “With Chachi at the helm of Ardaban, we have added a new creative force to the Shine global family.”

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.