Shine America launches formats company

Former Notional co-president Chachi Senior will head up Ardaban, Shine America's New York-based formats division.
March 26, 2012

Following the consolidation of Shine Group’s American businesses into a single entity, Shine America, the company will launch a New York-based formats division, Ardaban, to be headed up by former Notional co-president Chachi Senior.

The new company will create and develop formats for the U.S. and global marketplace, to be distributed globally by Shine International. All of its output will be exclusively produced by Shine America.

As Ardaban CEO, Senior will divide his time between the New York office and Shine America’s headquarters in California.

Senior was most recently co-president of IAC’s Notional, where he launched formats including Chopped and No Kitchen Required. Prior to that, he was with City Lights Media, Rainbow Media and First Motionless Pictures.

“The creation of Ardaban and appointment of Chachi as CEO signifies Shine’s continued commitment to partnering with the world’s best talent and creating new formats that really connect with audiences,” said Carl Fennessy, Shine America CEO. “With Chachi at the helm of Ardaban, we have added a new creative force to the Shine global family.”

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.