Shine inks “MasterChef” deal with Discovery CEEMEA

Discovery Networks Central and Eastern Europe, Middle East and Africa will premiere the U.S. versions of One Born Every Minute and MasterChef USA (pictured), after agreeing to a content deal with Shine International.
March 29, 2012

Discovery Networks Central and Eastern Europe, Middle East and Africa (CEEMEA) will premiere the U.S. versions of One Born Every Minute and MasterChef USA, as part of a content deal with Shine International.

Shine International, the sales and distribution arm of Shine Group, has sold more than 50 hours of factual and entertainment programming, and will see the pan-regional premieres of One Born Every Minute and MasterChef USA on the TLC network in Poland, Russia and the CIS, the Balkans and Romania.

The deal follows the launch of 200 hours of Shine International programming with Discovery Networks across Latin America, as previously reported.

“Today’s deal, featuring over 50 hours of high-profile programming, is particularly exciting for UK producers, as three of these big new acquisitions – MasterChef, One Born Every Minute and History Cold Case – are all U.S. productions based on UK commissions,” said Lisa Higginson, sales manager for Central and Eastern Europe at Shine International.

UK network Channel 4′s series 24 Hours in A&E will also launch in Central and Eastern Europe. In other Shine news, the distribution company is to bring 400 hours of new programming to MIPTV in Cannes.

The fare includes the worldwide launch of A Chance to Dance, a seven-part series from Nigel and Simon Lythgoe for Ovation USA; Princess Productions’ The Date Machine; and Secret Street Crew.

Other premieres include UK net BBC2’s social experiment title Babies in the Office; Channel 4’s Bear’s Wild Weekends; and new seasons of MasterChef , 24 Hours in A&E and One Born Every Minute.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.