Sundance Institute Artist Services program adds XBox, VUDU

Microsoft XBox, SnagFilms, Sony Entertainment Network's Video Unlimited service and VUDU have signed on to carry films distributed under the Sundance Institute's Artist Services program, which provides filmmakers with opportunities for self-distribution, marketing and financial solutions.
April 13, 2012

Microsoft XBox, SnagFilms, Sony Entertainment Network’s Video Unlimited service and VUDU have signed on to carry films distributed under the Sundance Institute’s Artist Services program (SIAS), which provides filmmakers with opportunities for self-distribution, marketing and financial solutions.

The four new platforms join existing video-on-demand partners iTunes, Amazon Instant Video, Hulu, Netflix, SundanceNOW and YouTube, and will begin offering SIAS titles this summer.

“The more options we’re able to offer our filmmakers, the better able they are to customize their self-distribution programs and work towards individual goals for their films,” said Keri Putnam, executive director of Sundance Institute.

Since the program launched in January 2011, more than US$1.8 million has been raised for Institute artists via Kickstarter, and 13 films are now accessible to the public on a number of platforms. New Video is the exclusive aggregation partner for distribution across all portals participating in the Artist Services program.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.