“Minute to Win It” sold to Vietnam

NBCUniversal's Minute to Win It game show format has debuted on HTV7 in Vietnam, in a local version produced by Cattiensa Company.
June 4, 2012

NBCUniversal’s Minute to Win It game show format has debuted on HTV7 in Vietnam, in a local version produced by Cattiensa Company.

HTV7 commissioned 52 episodes of Minute to Win It Vietnam, the format originally developed by The Shine Group’s Friday TV, which aired on NBC in the U.S. in 2010.

The format sees competitors facing up to 10 challenges involving everday items in order to win a cash prize.

Other local versions of Minute to Win It have recently launched in Armenia and West Africa, while the format has also been adapted in Malaysia, India and South Korea.

Minute to Win It Vietnam is an example of the format’s continued longevity and strength in the gameshow genre,” said Yvonne Pilkington, SVP, format sales and production for NBCUniversal. “Minute is our second format sale in Vietnam this year and our sales in Asia have gone from strength to strength through the support of our local representative, Linfield Ng.”

Minute to Win It has all the magic ingredients of a hit show, being entertaining and versatile enough to connect with viewers of all ages and backgrounds,” added Nguyen Quang Minh, CEO of Cattiensa Company. “The format has enduring appeal, but it is also flexible enough to continue to evolve and remain fresh.”

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.