FremantleMedia Enterprises (FME) and Martha Stewart Living Omnimedia (MSLO) have signed a first look and development deal that will see the two parties collaborate on TV and video programming starring lifestyle personalities.
They will identify and develop lifestyle talent across food, fashion, home and gardening genres to star in content across all media platforms. FME and MSLO will name a development executive to head up the initiative in due course.
The programming will be produced under the Martha Stewart banner, with FME distributing. In related news, FME and MSLO have also renewed their distribution deal outside of the U.S., which sees FME continuing to be the exclusive distributor of MSLO content internationally.
“Martha Stewart is a lifestyle legend and her team are the best in the business at discovering and developing new talent,” said FME’s global CEO David Ellender.
On working with FME, MSLO president and CEO Lisa Gersh added: “They’ll help us deliver on our goal of putting our considerable expertise in everything from cooking and décor to gardening and crafting in easy reach of consumers wherever they are, and on whatever platform they’re engaging with, from smart phones and tablets to TVs and social media.”