Nordic World secures Euro deals for “Design For…”

Nordic World has secured several European deals and a coproduction deal for Design For... (pictured), an Icelandic designer competition format produced by Sagafilm.
January 15, 2013

Nordic World has secured several European deals for the Icelandic design competition format Design For… (pictured).

Produced by Sagafilm, the seven x 45-minutes reality series debuted on Iceland’s Channel 2 last March and sees nine aspiring designers compete to create outerwear for one of the country’s top clothing brands.

In each episode, the contestants weather an extreme outdoor environment to experience the harsh conditions their creations must withstand. They then have 21 hours to design a suitable garment.

The series has been optioned by Brandcasters in Finland, Art89 in Sweden, Teddy TV in Norway and STV in Denmark. American and Australian deals are also pending, according to Nordic World.

Nordic World has also struck a coproduction deal between Sagafilm and Irish indie Screentime ShinAwiL, which will explore potential British and Irish versions of the format.

Design For… provides yet more proof that big ideas can and increasingly do come from small territories,” said Nordic World chief operating officer and director of sales Jan Salling in a statement. “Very often, the difference between success and failure is not to do with a show’s creative caliber — it’s to do with how well it’s positioned, marketed and explained to international buyers.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.