“Hell’s Kitchen” sells into Central and Eastern Europe

ITV Studios Global Entertainment has sold the Hell's Kitchen format to networks in Romania, Ukraine and Russia. (Pictured: Gordon Ramsay, star of the U.S. and UK version)
January 21, 2013

ITV Studios Global Entertainment has sold the Hell’s Kitchen format to networks in Romania, Ukraine and Russia.

The ITV Studios-produced format sees a top chef testing a group of amateur chefs, assessing their performances and eliminating chefs until there is a winner.

Romania’s Pro TV has commissioned its first series of Hell’s Kitchen. The 15 x one-hour reality series will be made by the network’s production team, to air this year.

Meanwhile, Ukrainian broadcaster 1+1 is producing a third season which will air in the spring, and is also producing a second series of the Russian version of the show for Russia’s REN TV.

“This show has made the restaurant business a trend in Ukraine,” said David Brook, strategic marketing director of 1+1 Media. “The successful adaptation of the format here inspired neighboring countries; the Russian channel even ordered a special version from our media group.”

Hell’s Kitchen is a hugely popular format which has resonated with audiences worldwide,” added Tobi de Graaff, director of global television distribution for ITV Studios Global Entertainment. “These new deals not only demonstrate the continued appetite for the format in these markets, but that hit primetime formats can be adapted to suit local requirements, while maintaining all of the show’s thrills.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.