“Hell’s Kitchen” sells into Central and Eastern Europe

ITV Studios Global Entertainment has sold the Hell's Kitchen format to networks in Romania, Ukraine and Russia. (Pictured: Gordon Ramsay, star of the U.S. and UK version)
January 21, 2013

ITV Studios Global Entertainment has sold the Hell’s Kitchen format to networks in Romania, Ukraine and Russia.

The ITV Studios-produced format sees a top chef testing a group of amateur chefs, assessing their performances and eliminating chefs until there is a winner.

Romania’s Pro TV has commissioned its first series of Hell’s Kitchen. The 15 x one-hour reality series will be made by the network’s production team, to air this year.

Meanwhile, Ukrainian broadcaster 1+1 is producing a third season which will air in the spring, and is also producing a second series of the Russian version of the show for Russia’s REN TV.

“This show has made the restaurant business a trend in Ukraine,” said David Brook, strategic marketing director of 1+1 Media. “The successful adaptation of the format here inspired neighboring countries; the Russian channel even ordered a special version from our media group.”

Hell’s Kitchen is a hugely popular format which has resonated with audiences worldwide,” added Tobi de Graaff, director of global television distribution for ITV Studios Global Entertainment. “These new deals not only demonstrate the continued appetite for the format in these markets, but that hit primetime formats can be adapted to suit local requirements, while maintaining all of the show’s thrills.”

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.