Unscripted

Shed Media names Trickey digital head

Super-indie Shed Media Group has hired Twofour Digital's creative director Martin Trickey to be its group head of digital, beginning in February.
January 30, 2013

Super-indie Shed Media Group has named Martin Trickey as its group head of digital, beginning in February.

He joins Shed from Twofour Digital, where he was creative director, responsible for the company’s digital and social media strategy.

Trickey will be responsible for working with the Shed group’s companies, which include Ricochet, Wall to Wall, Twenty Twenty and Renegade Pictures, to oversee digital strategy, and develop and deliver multi-platform elements that support and enhance the group’s brands and content.

His remit will include games, mobile apps, branded content and ad-funded opportunities.

Shed Media chief operating officer Claire Hungate said: “Martin is a first class digital executive, that rare combination of innovative and progressive creative thinker and commercial pragmatist. He will compliment Shed Media’s A-list team of creatives and enviable slate of programming perfectly.”

Prior to Twofour Digital, Trickey was the BBC’s head of cross-platform productions.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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