“Biggest Loser” launches Pinterest content

NBC and Shine America are producing instructional content based on episodes of The Biggest Loser made specifically for the social media platform.
February 19, 2013

NBC and Shine America are producing instructional content based on episodes of The Biggest Loser made specifically for the social media platform Pinterest.

The partnership with the broadcaster and prodco is the first for Pinterest, an online pinboard where millions of users share photos.

The Biggest Loser’s Pinterest page will feature instructional content, such as fitness and food tips, inspired by each episode. The integration began yesterday (February 18) at, and will last until the series finale on March 18.

The how-to images will feature the show’s experts, trainer Dolvett Quince and chef Devin Alexander, and Pinterest users will be able to re-pin the content to their own Pinterest boards or share with others.

“We are thrilled to be the first entertainment company to execute a partnership of this kind with Pinterest,” said Robert Hayes, EVP of NBC Entertainment Digital. “The Biggest Loser and Pinterest are an ideal pairing since our respective communities value inspiration, motivation and self-empowerment.”

The Biggest Loser is produced by Shine America, 25/7 Productions and 3 Ball Productions (Eyeworks USA).

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.