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NGC takes “The ’80s” to SXSW

National Geographic Channel will hype its forthcoming miniseries The '80s: The Decade That Made Us with an '80s-themed bash and several street team initiatives at this year's SXSW festival in Austin, Texas.
February 26, 2013

National Geographic Channel (NGC) will hype its Nutopia-produced miniseries about the 1980s with a marketing push at this year’s SXSW festival.

Due to air this spring in the United States and globally in 171 countries and 38 languages, The ’80s: The Decade That Made Us¬†looks back at the music, movies, technology, pop culture and politics of the era through archival footage, re-enactments and interviews.

During the 10-day music, film and interactive festival and conference’s opening weekend, NGC will roll out a series of ’80s-themed street teams in the lead up to a March 10 party featuring a headlining performance by mash-up artist Girl Talk.

The event, which takes place at Antone’s from 9 p.m. to 2 a.m. local time, will also include a performance by VJ Ian Edgar (formerly Eclectic Method) who will pay homage to the ’80s with an audio-visual show incorporating music, film, TV and news clips featured in the series. SXSW attendees can RSVP at natgeotv.com/sxsw.

The ’80s: The Decade That Made Us is executive produced by Nutopia’s Jane Root and Bruce Hepton, and NGC’s Brooke Runnette.

SXSW 2013 takes place from March 8-17 in Austin, Texas.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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