Judging by the ratings for the third season premiere of A&E’s unscripted hit Duck Dynasty, a record number of viewers heeded the call to tune in.
The two back-to-back episodes of the Gurney Productions series aired this past Wednesday night (February 27) notched up a whopping 8.6 million total viewers, with 5.0 million adults in the 18-49 demo and 5.0 million adults 25-54. That’s a 132% increase in total viewers from the season two premiere.
And while a certain renowned British singer may not have been one of those tuning in, those numbers add up to make the two episodes the most-watched telecasts in the history of the U.S. cable net among all key demos.
Apparently, fans also took to social media like ducks to water to chat about the show, with Trendrr.TV, Blufin Labs and Social Guide reporting that the series had more major social media activity than any other show on television that evening, including American Idol.
Duck Dynasty exec producers for Gurney Productions are Deirdre Gurney and Scott Gurney. Executive producers for A&E are David McKillop, Elaine Frontain Bryant and Lily Neumeyer.