Austrian broadcaster ORF and Chinese broadcaster CCTV have signed a corproduction agreement to make nature and wildlife films that will air under ORF’s ‘Universum’ strand and on Chinese documentary channel CCTV9.
ORF chief financial officer Richard Grasl and CCTV Beijing vice president Luo Ming signed the deal on Tuesday (April 9) at ORF’s stand at MIPTV in Cannes.
Their first coproduction will be Triumph of the Tomato, billed as a documentary about the history and “hidden wonders of the much loved fruit,” shot on three continents.
“Today’s signing ceremony marks the start of a new stage of cooperation between the two partners in the area of documentaries,” Ming said in a statement. “I firmly believe that we will find more and more coproduction documentary projects that will help the television audiences of our two countries better understand each other and become better friends.”
Other execs present at the signing ceremony were ORF Enterprise’s COO Beatrice Cox-Riesenfelder, CCTV managing director Liu Wen, and ‘Universum’ head Andrew Solomon.
The deal marks the first time CCTV9 and an international partner have simultaneously announced such an agreement and presented a joint project, the companies said.