Eli Lehrer, most recently VP of development and original programming at Bravo Media, is headed to A+E’s Lifetime Networks as SVP and head of non-fiction development.
Based in Los Angeles, Lehrer will report directly to Lifetime executive vice president of programming Rob Sharenow, and will be responsible for overseeing all non-scripted development for the net. He will begin the new role on July 8.
“Eli has an impeccable reputation as one of the very best development executives in the business,” said Sharenow in a statement. “He’s got a tremendous sense of character, story and brand that will be a huge asset to Lifetime and build on our rapidly expanding non-fiction lineup that includes the hit franchises, Dance Moms and Project Runway.”
Senior vice president Gena McCarthy, also reporting to Sharenow, will oversee Lifetime’s current non-fiction programming.
While at Bravo, Lehrer developed such hits for the net as The Real Housewives of New York City, Flipping Out and The Millionaire Matchmaker. Previous to Bravo, he’d been manager of East Coast development at VH1.