Digital

Lago, Chapman team up for Branded Content Television

Carmen Lago, former director of brand partnerships at Bell Media and Capital C president and CEO Tony Chapman have launched the new company, which aims to create original multi-platform content that brings brands into its storylines.
June 10, 2013

Carmen Lago, former director of brand partnerships at Bell Media, has launched Branded Content Television (BCT Inc.) with Capital C president and CEO Tony Chapman.

Lago will head up the branded venture, announced at the Banff World Media Festival, with Chapman on board as a BCT advisor and investor.

BCT will create original multi-platform content that incorporates client brands into the storyline.

“BCT will take an active role in the creative process as storytellers and branded content negotiators, partnering with networks and like-minded production companies to bring these ideas and concepts to life,” the company said in a release Monday morning.

The company will also work with brands to package content and negotiate media deals to increase ROI through non-traditional media buys.

BCT’s first co-development deal is for Totally Disorganized Woman with Out There Productions, starring Melissa DiMarco, with more co-development productions to be announced over the next two weeks.

The company will be headquartered at Frantic Films office in downtown Toronto.

(From Playback Daily)

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

Menu

Search