Digital

Lago, Chapman team up for Branded Content Television

Carmen Lago, former director of brand partnerships at Bell Media and Capital C president and CEO Tony Chapman have launched the new company, which aims to create original multi-platform content that brings brands into its storylines.
June 10, 2013

Carmen Lago, former director of brand partnerships at Bell Media, has launched Branded Content Television (BCT Inc.) with Capital C president and CEO Tony Chapman.

Lago will head up the branded venture, announced at the Banff World Media Festival, with Chapman on board as a BCT advisor and investor.

BCT will create original multi-platform content that incorporates client brands into the storyline.

“BCT will take an active role in the creative process as storytellers and branded content negotiators, partnering with networks and like-minded production companies to bring these ideas and concepts to life,” the company said in a release Monday morning.

The company will also work with brands to package content and negotiate media deals to increase ROI through non-traditional media buys.

BCT’s first co-development deal is for Totally Disorganized Woman with Out There Productions, starring Melissa DiMarco, with more co-development productions to be announced over the next two weeks.

The company will be headquartered at Frantic Films office in downtown Toronto.

(From Playback Daily)

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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