AMC/Sundance Channel Global has hired Gustavo Lopez (pictured) for the newly created position of vice president of global distribution and business development for Latin America.
He will oversee distribution of Sundance Channel when it launches in September in seven Latin American countries, as well as manage affiliate sales and marketing. He will be based out of Miami and report to executive vice president of global distribution Ed Palluth.
Lopez was formerly the vice president and regional counsel for Discovery Communications, managing legal and regulatory matters affecting the company’s business in Latin American and the U.S. Hispanic markets. Before that he was the senior director of legal affairs for the HBO Latin America Group.
“Gus is a seasoned media executive who brings with him a wealth of experience across Latin America,” Palluth said in a statement. “His strong negotiating skills and industry relationships will help propel the growth of Sundance Channel.”
Last month, AMC/Sundance Channel Global partnered with DirecTV to bring Sundance Channel to viewers in Argentina, Chile, Colombia, Ecuador, Peru, Uruguay and Venezuela. A Portuguese-language channel will launch in Brazil at a later date.
The company has also recently launched networks in Poland, Belgium, France, Poland and the Philippines.