Former CTV and Corus exec Joanna Webb (pictured) has joined Shaftesbury as senior VP of content strategy, effective immediately.
In the newly created role, Webb will work with senior management to align content strategies across the company’s divisions, including factual, kids, sales and distribution, digital media arm Smokebomb Entertainment, and the company’s L.A. office, reporting to Shaftesbury chairman and CEO Christina Jennings.
She will also pursue branded content opps and distribution partnerships with third-party producers.
“With a proven track record driving audience growth across multiple genres and platforms, she will not only help us find our place in the unscripted space, but will also be a great asset to the company as genres continue to evolve and digital and branded become increasingly important parts of the equation,” said Jennings in a statement.
Webb was most recently founder and MD of Toronto-based creative consulting firm Mojojo Media. Prior to that, she served as senior VP of programming for Bell Media’s CTV network and specialty services. Before joining CTV, she held several exec posts over 15 years at Corus Entertainment, including VP of programming for kids; VP of programming for women’s specialty television; and VP and head of programming for Corus’ pay and specialty services.