BBC Worldwide has appointed a leadership team to run the company’s business in the Benelux, France, Germany, Iberia, Italy and Nordics territories.
Each new territorial head is responsible for strategy and business development and delivering revenue and profit growth across TV and digital sales, channels, production and format sales, licensing and publishing, and live events. They will report to David Weiland (pictured above), BBC Worldwide’s executive VP for Western Europe.
“Western Europe is a key market for BBC Worldwide,” Weiland said in a statement. “It’s vital to create roles that have responsibility across all commercial areas. The combination of this new structure and a senior management team, who are experts in their field and well-connected in their territories, will allow our clients – for the first time – to have one point of contact for the BBC brand in their market.”
Gabriele Galassi, the former head of program sales for Iberia, is now head of Benelux; German sales exec Isabelle Helle becomes head of German-speaking territories; former territory manager for Northern Mediterranean program sales Francesca Doria is now director of Italy and Iberia; and Richard Hornsby-Smith, former head of Nordics and Benelux for the company’s TV sales business, becomes director of Nordics.
Two executives will share duties in the French market: head of production Jean-Louis Blot and head of French-speaking territories (excluding production) Sandra Petkovic.
Finally, former VP of programming for BBC Worldwide Channels EMEA Jon Farrar has been appointed VP branded services, BBC Worldwide Western Europe. He will oversee all BBC-branded services in the region, including branded content.