U.S. cable network VH1 has commissioned a documentary based on advertising and music industry exec Steve Stoute’s book The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.
Directed by Billy Corben and produced by Alfred Spellman, the four-parter The Tanning of America: One Nation Under Hip-Hop will examine the impact of hip-hop on music, film, TV, fashion, business, race relations and politics.
The doc, which will premiere in February, traces what Stoute calls “tanning” moments from the 1970s to the present day, from seminal sitcoms and feature films to the election of President Obama. It features never-before-seen footage and interviews with Stoute, Mariah Carey, Dr. Dre, P. Diddy, Russell Simmons, Pharrell Williams, Nas, Rick Rubin, Jimmy Iovine, Brian Grazer, Ron Howard and others.
The Tanning of America: One Nation Under Hip-Hop was produced by Rakontur. Stoute serves as executive producer alongside Susan Levison, Ben Zurier, Shelly Tatro, Brad Abramson and Stephen Mintz from VH1.