People/Biz

Sky 3D head John Cassy steps down

John Cassy, the director of UK broadcaster Sky 3D, is set to leave the company after 10 years to start up his own company.
January 9, 2014

John Cassy, the director of UK pay-TV broadcaster Sky 3D, has left the company after 10 years to start up his own company.

The network confirmed that Cassy has left his post, following a decade working within Sky. He held posts at both Sky Entertainment and Sky Sports before heading up the dedicated 3D channel in 2011.

The channel’s operational responsibility has been assigned to Jonathan Licht, Sky Sports’ director of strategy and planning. He has been tasked with the 3D channel’s schedule since January 1.

Sky 3D is known for its collaborations with Sir David Attenborough and its work with Atlantic Productions, including Flying Monsters 3D, and also has agreements with major film studios to air their 3D output, including Avatar.

Cassy joined Sky in 2003, as the first director of the Sky Arts channels. Under his direction, the 3D network offered up world TV firsts and award-winning nature specials. Details for his new venture have not yet been disclosed.

“John has been a valued colleague working across both Entertainment and Sky Sports and we are sorry to see him go,” said Barney Francis, Sky Sports managing director.  “We wish him all the best with his new venture and hope that we can work with him again in the future.”

Despite Cassy’s departure and a slow uptake for 3D TV sets, Sky is planning to continue the 3D network.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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