Formats

Mediaset Spain takes Armoza’s “I Can Do That!” format

The Spanish version of the Armoza Formats' studio-based entertainment show (pictured) will be produced by Cuarzo and debut during primetime later this year.
January 20, 2014

Mediaset Spain has commissioned a local version of Armoza Formats’ celebrity competition show I Can Do That! (pictured).

The Spanish broadcaster licensed the show in partnership with Banijay Group-owned producer Cuarzo, and the first season will debut during primetime later this year.

The Israeli-based format producer launched the studio-based entertainment show at MIPCOM last fall and has since sold it to more than 15 international networks, including Italy’s RAI, Brazil’s Rede Record and Peru’s Frecuencia Latina.

In I Can Do That!, eight celebrities challenge themselves by learning a new talent and performing it live.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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