Mediaset Spain takes Armoza’s “I Can Do That!” format

The Spanish version of the Armoza Formats' studio-based entertainment show (pictured) will be produced by Cuarzo and debut during primetime later this year.
January 20, 2014

Mediaset Spain has commissioned a local version of Armoza Formats’ celebrity competition show I Can Do That! (pictured).

The Spanish broadcaster licensed the show in partnership with Banijay Group-owned producer Cuarzo, and the first season will debut during primetime later this year.

The Israeli-based format producer launched the studio-based entertainment show at MIPCOM last fall and has since sold it to more than 15 international networks, including Italy’s RAI, Brazil’s Rede Record and Peru’s Frecuencia Latina.

In I Can Do That!, eight celebrities challenge themselves by learning a new talent and performing it live.

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.