BBC Worldwide will launch the factual entertainment channel BBC Brit, CEO Tim Davie said during a Broadcasting Press Guild lunch in London on Monday (January 27).
The global channel is aimed at male viewers and will air British factual entertainment content including documentaries, business, food, music and sports.
“There is a gap in the global market for a male-skewing fact ent destination,” he said. “BBC Brit will capture the maverick spirit of our premium factual entertainment programs.”
The commercial arm of the British pubcaster will roll out the brand, as well as previously announced new brands BBC Earth and BBC First, on a market-by-market basis during the coming financial year.
BBC First will debut first in Australia via Foxtel in August.
The company will expand BBC Earth’s presence online through a partnership between BBC Worldwide and BBC television, via a BBC Earth section on both bbc.co.uk and its international version, bbc.com. The content will draw on programming from both the BBC Natural History Unit and BBC Worldwide. Access will be free in the UK and advertiser-funded elsewhere.
Davie also said BBC Worldwide is on track to meet its £200 million (US$331.7 million) investment commitment in premium content in the next financial year.