Microsoft has named Jordan Levin (pictured), the former CEO of the WB Network, as its exec VP of Xbox Entertainment Studios.
In the role, he will lead the creative team responsible for development and production of scripted and unscripted content for Xbox and other Microsoft devices. Levin will report to Xbox Entertainment Studios president Nancy Tellem.
Levin was formerly the CEO of both The WB Network and multi-platform studio and talent management company Generate. He also served as president of Generate parent company Alloy Digital which, after a merger last year with Break Media, is now part of Defy Media.
“After envisioning Generate nearly 10 years ago with the goal of creating content and developing talent across converging screens and platforms, then selling our company to Alloy Digital two years ago and helping to grow it into Defy Media today, I am energized by the potential of this new position,” said Levin in a statement.
“It affords me the opportunity to continue exploring the intersection of content and technology within a world-class organization like Microsoft.”
His vision will be crucial to building Xbox Entertainment Studios’ library of original programming, the company said. To date, Dumping the Alien: Unearthing the Atari Graveyard (working title) is the only unscripted title to have been officially announced, although a half-hour scripted music series with rapper Nas is also in the works.
“Jordan Levin offers a unique blend of traditional media experience, technical knowledge and entrepreneurial spirit that sets him apart from others in the industry,” said Tellem. “I am thrilled to welcome him to the Xbox Entertainment Studios team as we continue to build our portfolio of premium TV experiences.”