BermanBraun rebrands as Whalerock Industries

Following the exit of co-founder Gail Berman in January, BermanBraun is changing its name to Whalerock Industries.
March 3, 2014

Following the exit of co-founder Gail Berman in January, BermanBraun is changing its name to Whalerock Industries.

Remaining co-founder and veteran entertainment executive Lloyd Braun, who has now acquired Berman’s stake and become the prodco’s sole owner, also said the company will be combining its film and scripted television divisions into one unit, with Andrew Mittman – who has run the BermanBraun film unit since 2009 – overseeing as president.

Braun further revealed that Jenna Glazier has been promoted to senior VP of television and film, and that Gene Stein, president of the company’s television unit, will be leaving the firm.

Whalerock will continue its multi-year TV and film production deal with MGM.

“This reorganization reflects our approach to development throughout the company,” said Braun in a statement. “The traditional lines between media are increasingly blurred – particularly in film and television.  Our executives will work the same way – evaluating material, developing relationships and understanding business models across the media landscape.”

Mittman added: “At such a unique time in the media business, it’s exciting to be with a company that recognizes the collapsing creative boundaries once separating the television and film business.”

The Santa Monica-based prodco has a staff of more than 150 and runs online brands in the entertainment, fashion and lifestyle space as well as producing unscripted TV content such as Junk Gypsies and Polyamory.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.