Hat Trick takes “Win It Cook It” to MIPTV

UK indie Plum Pictures will move into format creation for the global market at MIPTV next month with the Hat Trick International-distributed cooking competition Win It Cook It (pictured).
March 10, 2014

UK distributor Hat Trick is to launch the Plum Pictures-produced series and format Win It Cook It (pictured) at MIPTV in April.

The hybrid quiz and cooking competition show challenges teams of contestants to answer questions in order to the win ingredients they need to make a dish. The result is then judged by the celebrity chef host and a panel different weekly guest judges.

The British version of the format will star celeb chef host Simon Rimmer and air on Channel 4 later in the year.

Win It Cook It marks the indie producer’s first move into format creation for the global market. Hat Trick will also represent Plum Pictures-produced factual programs Mary’s Silver Service (working title), Diamonds are Forever: Inside Asprey, Going Wild with the Joneses and George Clarke’s Amazing Spaces at MIPTV, which runs April 7 to 14 in Cannes, France.

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.