Hat Trick takes “Win It Cook It” to MIPTV

UK indie Plum Pictures will move into format creation for the global market at MIPTV next month with the Hat Trick International-distributed cooking competition Win It Cook It (pictured).
March 10, 2014

UK distributor Hat Trick is to launch the Plum Pictures-produced series and format Win It Cook It (pictured) at MIPTV in April.

The hybrid quiz and cooking competition show challenges teams of contestants to answer questions in order to the win ingredients they need to make a dish. The result is then judged by the celebrity chef host and a panel different weekly guest judges.

The British version of the format will star celeb chef host Simon Rimmer and air on Channel 4 later in the year.

Win It Cook It marks the indie producer’s first move into format creation for the global market. Hat Trick will also represent Plum Pictures-produced factual programs Mary’s Silver Service (working title), Diamonds are Forever: Inside Asprey, Going Wild with the Joneses and George Clarke’s Amazing Spaces at MIPTV, which runs April 7 to 14 in Cannes, France.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.