Banijay, ITV Studios unite for Spanish deal

Banijay Group and ITV Studios Global Entertainment (ITVS GE) have signed an exclusive multi-year agreement, which will see Banijay Spain representing the British distributor's slate of international formats throughout the country.
March 12, 2014

Banijay Group and ITV Studios Global Entertainment (ITVS GE) have signed an exclusive multi-year agreement that will see Banijay Spain, formed of producers Cuarzo and DLO Producciones, representing ITVS GE’s slate of international formats throughout the country.

Brokered by Banijay International, the deal will see Banijay Spain handling the adaptation and production of ITVS GE’s global formats for local audiences. This includes primetime titles such as Come Dine With MeFour WeddingsHell’s KitchenSaturday Night Takeaway and Surprise Surprise.

This marks the first international output deal for Banijay’s recently expanded Spanish division, which comprises Cuarzo Producciones, a Spanish TV production house led by Ana Rosa Quintana, and DLO Producciones, a drama and entertainment producer founded and headed by Spanish producer José Manuel Lorenzo.

José Manuel Lorenzo, co-head of Banijay Spain, said: “This exclusive pact with ITV Studios Global Entertainment is a fantastic indication of the strength of the partnership between Banijay Group, Ana Rosa’s Cuarzo, and DLO.

“As a team, we offer unparalleled experience in producing hit shows across a diversity of genres for the Spanish market, alongside our solid long-term relationships with the leading broadcasters in the region.”

Tobias de Graaff, ITVS GE’s director of global television distribution, added: “This deal with Banijay Spain will give Spanish viewers the opportunity to watch the formats that have already enjoyed huge success with audiences around the globe.”



About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.