MTG Africa has acquired the rights to produce local versions of Armoza Formats’ The Package (pictured) in Ghana and Tanzania.
An English-language version of the factual entertainment program will air in Ghana on Viasat1 and the Tanzanian adaptation will air in Swahili on TV1. Both series are 13 x 60 minutes and will be produced by MTG-owned Modern Africa Productions. The original version of the format is produced by JSC Content.
The Package follows a parcel as it is sent from person to person, each time with different objects inside that reveal the unique connections between people.
“Emotionally-charged factual entertainment content that we have acquired for our channels has resonated well with our audiences in Africa,” said Ben Amadasun, program director for MTG Africa’s free-to-air channels, who added that the acquisition is part of an ongoing strategy to introduce international formats to local viewers. “The Package was selected because it is entertaining as well as having an emotional dimension.”
Germany’s ProSiebenSat.1 recently picked up the rights to the format and local versions have aired in Greece on AlphaTV, Brazil’s SBT and in Finland on TV2.