MIPTV and MIPCOM organizer Reed Midem has set its sights on Mexico for the inaugural MIP Cancun, a Latin American television buyers’ summit, set to launch this November.
The two-and-a-half-day event will take place at the JW Marriott Cancun Hotel from November 19-21, and promises acquisition executives from up to 40 channels across 15 Latin American countries, as well as 40 distributors of international programming.
The focus of the summit will be both scripted and unscripted programming, including fiction, formats, factual and children’s entertainment.
Buyers and sellers will be matched in advance according to various selection criteria and can now apply at mipcancun.com.
“There is increasing interest in the Latin American television market and Reed Midem is committed to servicing the needs of international companies looking to do business with their Latin American counterparts,” said Laurine Garaude, director of Reed Midem’s television division.
“MIP Cancun underlines that commitment to Latin America, in a year when we – in partnership with ProMéxico – are also putting Mexico in the spotlight as MIPCOM’s Country of Honor,” the exec added.