British network Sky Living has ordered the reality series Desi Rascals (working title) from Buccaneer Media and Bend It TV.
Created by Gurinder Chadha (Bend It Like Beckham) and Tony Wood (TOWIE, pictured), the 12 x 60-minute series follows a multi-generational group of people in the British-Asian community living in West London and suburbs Southall, Harrow and Gerrards Cross. It will premiere next year.
Sky Living is billing the show as being shot in “real time” and giving viewers opportunities to interact with the cast via social media. It will air twice a week “with each episode directly influenced by how the characters and audience react to what’s just happened,” according to the network.
“I’ve been wanting for a long time to create a show which allowed me to show the British-Asian community in a truly three-dimensional way, exploring the relationships between generations and what it means to be British and Asian as values become fluid,” added Chadha. “I am pumped that we’ll get to see a show from where I grew up with people talking about their world and lives in their own words – I could never write dialog as rich as this.”
Sky’s Deborah Sargeant, Buccaneer’s Wood and Ross McCarthy, and Bend It TV’s Chadha will exec produce. Sky Vision is handling international distribution.