TV

Keshet’s “Rising Star” heads to China

Enlight Media plans to produce 30 episodes of Rising Star China over two seasons, with a potential audience of 1.2 billion.
September 11, 2014

Enlight Media China has picked up the Rising Star format (pictured) from Israel’s Keshet International.

The Chinese version of Rising Star, an interactive talent show where the winners are largely determined by the viewing audience via an app, will be broadcast over two seasons and 30 episodes on China state TV channel China Central Television (CCTV).

Enlight Media will produce for CCTV-3, with a potential viewership of 1.2 billion. The deal was partially brokered by Beijing Century Media.

“We are excited about this format because of its cross-platform and interactive features, which are things that have never been seen before on Chinese television,” said Wen Ha, program director for CCTV-3, in a statement.

Hang Zhang, president of Enlight Media’s television division, added: “This collaboration will become a milestone in Chinese television history. Enlight Media is confident that it will make Rising Star China a phenomenal show.”

So far, Keshet has closed deals in more than 30 territories since 2013 for the Rising Star format, with runs in Brazil (RedeGlobo), Portugal (TVI) and the U.S. (ABC). In Brazil, the Rising Star app has been downloaded more than 3.2 million times.

Other territories that have bought the program include the UK (ITV), Argentina (Telefe), Spain (Altresmedia), Italy (Toro), France (M6 Group), Russia (Rossiya1), Germany (RTL), the Nordics (Nordisk), Hungary (TV2), Ukraine (1+1), Greece (MEGA), Turkey (AcunMedya) and Indonesia (RCT1). Endemol Netherlands also recently optioned the format.

Both Rising Star Germany and Rising Star Indonesia are currently on the air. Rising Star Russia is set to launch this weekend.

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