ITV Studios America ups Robertson to EVP, creative strategy

ITV Studios America has promoted Bruce Robertson (pictured) from SVP of creative strategy to executive VP of the division.
October 1, 2014

ITV Studios America – the U.S. production arm of the UK-based ITV Studios – has promoted Bruce Robertson (pictured) from SVP of creative strategy to executive VP of the division.

Robertson first joined ITV in London in 2004 and made the move to ITV Studios America in 2011. In his new role, the exec - who will continue to work out of the company’s Los Angeles headquarters - will oversee the development and expanded creative direction for non-scripted programming, while continuing to manage both West and East Coast teams.

In addition, he will manage the non-scripted overall and first-look deals, as well as format agreements between the U.S. company and ITV’s international outposts in the UK, Germany, France, Australia and the Nordics.

According to the company, during his tenure, Robertson has more than doubled the number of cable networks on ITV Studios America’s roster.

Robertson will continue to report to Orly Adelson, president of ITV Studios America.

“Bruce is a vital member of the senior team at ITV Studios America,” said Adelson in a statement. “He continues to grow the non-scripted studio business with his outstanding commercial and creative instincts.”





About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.