ITV Studios America ups Robertson to EVP, creative strategy

ITV Studios America has promoted Bruce Robertson (pictured) from SVP of creative strategy to executive VP of the division.
October 1, 2014

ITV Studios America – the U.S. production arm of the UK-based ITV Studios – has promoted Bruce Robertson (pictured) from SVP of creative strategy to executive VP of the division.

Robertson first joined ITV in London in 2004 and made the move to ITV Studios America in 2011. In his new role, the exec - who will continue to work out of the company’s Los Angeles headquarters - will oversee the development and expanded creative direction for non-scripted programming, while continuing to manage both West and East Coast teams.

In addition, he will manage the non-scripted overall and first-look deals, as well as format agreements between the U.S. company and ITV’s international outposts in the UK, Germany, France, Australia and the Nordics.

According to the company, during his tenure, Robertson has more than doubled the number of cable networks on ITV Studios America’s roster.

Robertson will continue to report to Orly Adelson, president of ITV Studios America.

“Bruce is a vital member of the senior team at ITV Studios America,” said Adelson in a statement. “He continues to grow the non-scripted studio business with his outstanding commercial and creative instincts.”





About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty