ITV Studios America – the U.S. production arm of the UK-based ITV Studios – has promoted Bruce Robertson (pictured) from SVP of creative strategy to executive VP of the division.
Robertson first joined ITV in London in 2004 and made the move to ITV Studios America in 2011. In his new role, the exec - who will continue to work out of the company’s Los Angeles headquarters - will oversee the development and expanded creative direction for non-scripted programming, while continuing to manage both West and East Coast teams.
In addition, he will manage the non-scripted overall and first-look deals, as well as format agreements between the U.S. company and ITV’s international outposts in the UK, Germany, France, Australia and the Nordics.
According to the company, during his tenure, Robertson has more than doubled the number of cable networks on ITV Studios America’s roster.
Robertson will continue to report to Orly Adelson, president of ITV Studios America.
“Bruce is a vital member of the senior team at ITV Studios America,” said Adelson in a statement. “He continues to grow the non-scripted studio business with his outstanding commercial and creative instincts.”