A+E Networks Asia and Malaysian content company Ideate have teamed to launch a regional production partnership, or RPP, designed to facilitate content development in Asia.
The aim of the partnership will be to develop content that targets both regional and global audiences. According to the partners, producers able to utilize the fund can access A+E’s creative expertise as well as Ideate’s connections to the local production community. As well, producers using the fund can access regional government incentives.
“As A+E Networks Asia expands into broader, mass markets, the importance of regionally-produced content is becoming more prevalent,” said Sean Cohan, EVP of International for A+E Networks. “This fund will mean more local stories that can complement a robust program pipeline coming from our US channels: History, A&E Network and Lifetime.”
Ideate is owned by Khazanah Nasional Berhad (the strategic investment arm of the Government of Malaysia) and Astro Overseas Limited.