Digital

Sky invests in Pluto.TV

By partnering with the online video aggregator, Sky hopes to gain insight into the way digital content is shaping TV consumption habits.
October 14, 2014

UK pay-TV network BSkyB has invested US$500,000 into LA-based online video aggregator Pluto.TV.

The deal comes after Sky earlier this year Sky opened an office in San Francisco with the intention of forging partnerships with tech start-ups. By partnering with Pluto.TV, Sky hopes to gain insight into the way digital content is shaping TV consumption habits.

Pluto.TV launched in April as a TV-like streaming video platform, in that it schedules programming to run on channels dedicated to specific topics. It often launches the verticals to capitalize on news events such as debuting a cycling channel during Tour de France, or a Sarah Palin channel airing clips from memorable speeches to coincide with her digital network on TAPP.

The platform populates those channels by aggregating video content from across the web and programs them into one place.

Sky spends more than £2.6 billion a year in channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Sky Sports, Sky Movies and Sky News. Last week, it announced an investment in the U.S. ad tech firm Sharethrough, and it has previously invested in Roku, Jaunt and 1 Mainstream.

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About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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