UK pay-TV network BSkyB has invested US$500,000 into LA-based online video aggregator Pluto.TV.
The deal comes after Sky earlier this year Sky opened an office in San Francisco with the intention of forging partnerships with tech start-ups. By partnering with Pluto.TV, Sky hopes to gain insight into the way digital content is shaping TV consumption habits.
Pluto.TV launched in April as a TV-like streaming video platform, in that it schedules programming to run on channels dedicated to specific topics. It often launches the verticals to capitalize on news events such as debuting a cycling channel during Tour de France, or a Sarah Palin channel airing clips from memorable speeches to coincide with her digital network on TAPP.
The platform populates those channels by aggregating video content from across the web and programs them into one place.
Sky spends more than £2.6 billion a year in channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Sky Sports, Sky Movies and Sky News. Last week, it announced an investment in the U.S. ad tech firm Sharethrough, and it has previously invested in Roku, Jaunt and 1 Mainstream.
- From Stream Daily