Louise Pedersen joins Playground Entertainment

The All3Media International managing director (pictured) is leaving the company to become managing director of UK operations for drama producer Playground Entertainment.
October 23, 2014

All3Media International managing director Louise Pedersen (pictured) is leaving the company to take on a similar role in the London office of drama producer Playground Entertainment.

As managing director of UK operations, Pedersen will help expand the company’s British television business and oversee day-to-day operations. The company, which was founded in 2012 by former HBO Films president Colin Callender, will open a London office in early 2015.

Pedersen has spent the past decade at All3Media International where she oversaw international distribution. Prior to that, she was director of international sales for ITV.

“The role will allow me to broaden my production expertise and to combine two areas that I love; television drama and growing a business,” she said in a statement. “Colin and I have known each other over the years and I have enormous respect for his track record in UK and U.S. drama.”

All3Media is searching for a replacement and Pedersen will help oversee the transition to her successor in the New Year.

Playground’s upcoming projects include the British miniseries Wolf Hall, which will air on BBC2 and Masterpiece next year; and the thriller The Missing for the BBC and Starz.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.